Go Fund Yourself, Personal Finance UK, Personal Finance app, Personal Finance Book, Guide to Money, For Beginners, For Dummies

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With a mission to address the financial education gap in the UK,

Go Fund Yourself is on online platform, community and book which makes personal finance and financial news relevant and relatable. 

about gfy

Alice started Go Fund Yourself in her mid-twenties after growing frustrated by the lack of financial education in schools which has left most twenty-somethings confused and head-in-sand when it comes to all things money.

Starting on Instagram and later evolving into a book and website, Go Fund Yourself has become known as the go-to resource for financial info which makes complex topics simple and (whisper it) actually entertaining.


Go Fund Yourself also works with experts to produce free masterclasses across a range of topics from pensions to investing and creates content such the very popular Fund Yourself Times; a weekly digest of the latest and greatest financial stories, served up on Instagram, every week. 

Alice is also a financial campaigner and in June 2020 launched a campaign calling for Buy Now Pay Later products to be regulated. 

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