Tired of the avocado-themed tales of younger generations eating away their house deposits and frustrated by the lack of financial education in schools, Alice set about creating a new approach to personal finance.
On Instagram, she has become known for her simple and relatable money guides and weekly news bulletins which make complex topics, digestible and entertaining. She works with qualified finance experts to produce her Masterclass series.
In July 2019, Alice launched her book, Go Fund Yourself, published by Head of Zeus. Alice is an economist and management consultant by background and works as a consultant for financial institutions and fin-techs.