1. 🙏 IS IT A WANT OR A NEED? 🙏
Is it something you need or want? Or are you spending just cos?
"Have nothing in your house that you do not know to be useful or believe to be beautiful" - William Morris
2. 👍🏼 BUT DO I ACTUALLY LIKE IT? 👍🏼
Yeh but do you reeeeallly love it?
Apply the 72 hour Find something
rule and think again. that sparks real joy
TIP: delete your card details from your browser to make those late night sprees that little bit harder...
3. 🗓 IS IT GOING TO LAST? 🗓
Look out for brands with 5 year + warranties and free repairs; check the refunds and returns section of the website.
Clothes with a high % of natural fibres tend to wear better
Check the seams...loose threads? No thanks
4. 🌍 IS IT NICE TO THE PLANET? 🌍
Eye up the B Corporations - a new kind of business that balances purpose and profit e.g. Patagonia
Go organic if poss - organic cotton & recycled poly (rPET) are much better for the
Support local & sustainable brands, get thrifty or go vintage
5. 💵 is IT GOOD VALUE FOR MONEY? 💵
Cheaper isn't always better but...
Is there a cheaper alternative of similar quality and = satisfaction?
Will it have a low cost per use?