I'm Alice, a self-confessed finance geek, campaigner and the author and creator of Go Fund Yourself, a financial news and education platform for 20-35-year-olds in the UK.

Behavioural economist by academic background, recovering management consultant (we'll talk about that later...) and certified debt advisor with CMA, I started GFY three years ago and it has since grown GFY into a community of 100,000.

You'll usually find me talking about money somewhere, often on BBC Morning Live and I also write a weekly column with Glamour magazine. Now and again I write for The Times and The Daily Telegraph.

In the midst of lockdown v1, I launched the successful #regulateBuyNowPayLater campaign which led to the FCA's decision to bring BNPL products under their remit.

I also work with the Living Wage Foundation. I'm currently a member of their latest Steering Group, a group of 12 industry experts tasked with devising the new Living Pension.

In July 2019, I launched Go Fund Yourself as a book published by Head of Zeus which brings together all the stuff we should have been taught in school but weren't.

Work with us

'Pick up the phone and start dialling'

If you've got an exciting campaign you'd like us to be a part of or you'd just like to chat about how we could work together, get in touch here: