Hello

I'm Alice, a self-confessed finance geek, campaigner and the author and creator of Go Fund Yourself, a financial news and education platform for 20-35-year-olds in the UK.

Behavioural economist by academic background, recovering management consultant (we'll talk about that later...) and certified debt advisor with CMA, I started GFY three years ago and it has since grown GFY into a community of 100,000.

You'll usually find me talking about money somewhere, often on BBC Morning Live and I also write a weekly column with Glamour magazine. Now and again I write for The Times and The Daily Telegraph.

In the midst of lockdown v1, I launched the successful #regulateBuyNowPayLater campaign which led to the FCA's decision to bring BNPL products under their remit.

BUY NOW PAY LATER IS TO BE REGULATED! 🥳 🎉🎈 8 months of campaigning, 250 case studies and 1 threat of legal action later (thanks Klarna!) and the FCA has concluded that buy now pay later needs to be regulated urgently (1/5)
— Alice R Tapper (@AliceRTapper) February 2, 2021

I also work with the Living Wage Foundation. I'm currently a member of their latest Steering Group, a group of 12 industry experts tasked with devising the new Living Pension.

In July 2019, I launched Go Fund Yourself as a book published by Head of Zeus which brings together all the stuff we should have been taught in school but weren't.